Bridget Rubenking is an Assistant Professor in the Radio-TV area of the Nicholson School of Communication at the University of Central Florida. She studies dynamic emotional and cognitive processing of mediated content in a variety of contexts. Her current research has focused on identifying physiological and cognitive response patterns to disgust-eliciting mediated content. Why people spend a lot of time feeling awful with entertainment media is a driving question. She has recently been published in Motivation & Emotion, Media Psychology and the Journal of Broadcasting & Electronic Media. She received her Ph.D. from Indiana University in 2012. Her teaching interests include media and society, communication theory and methodology.
- Emotional Processing of Media
- Cognitive Processing of Media
- Biological & Motivational Individual Differences
- Attention, Learning & Memory
- Entertainment Content – TV, Film, Interactive
- Health Messaging, Campaigns
- Discrete Viewing Choices & Behavioral Outcomes of Viewing