Dr. Bridget Rubenking


Spring 2014 hours:

W 10:00-12:00 PM & 4:00-6:00 PM

R 2:00-4:00 PM


Bridget Rubenking is an Assistant Professor in the Radio-TV area of the Nicholson School of Communication at the University of Central Florida. She studies dynamic emotional and cognitive processing of mediated content in a variety of contexts. Her current research has focused on identifying physiological and cognitive response patterns to disgust-eliciting mediated content. Why people spend a lot of time feeling awful with entertainment media is a driving question. She has recently been published in Motivation & Emotion, Media Psychology and the Journal of Broadcasting & Electronic Media. She received her Ph.D. from Indiana University in 2012. Her teaching interests include media and society, communication theory  and methodology.


Research Interests

  • Emotional Processing of Media
  • Cognitive Processing of Media
  • Persuasion
  • Biological & Motivational Individual Differences
  • Attention, Learning & Memory
  • Entertainment Content – TV, Film, Interactive
  • Health Messaging, Campaigns
  • Discrete Viewing Choices & Behavioral Outcomes of Viewing