Nicholson School of Communication
Coursework: the 80/65 Rule
Junior Year
| Fall | Spring |
|---|---|
| ADV 3008 Principles of Advertising | COM 3110 Business and Professional Comm |
| PUR 4000 Intro to Public Relations |
MMC 3420 Mass Media Research Methods OR COM 3311 Communication Research Methods (We will substitute MMC 3420 for COM 3311. You do not have to take both.We prefer you take MMC 3420) |
| VIC 3001 Visual Communication | MMC 3200 Mass Communication Law |
Summer
| Summer |
|---|
| Internship |
Senior Year
| Fall | Spring |
|---|---|
| PUR 3100 Writing for PR | PUR 4801 Case Studies OR Elective: PUR 4110C PR Publications |
| ADV 4101 Advertising Copywriting | MMC 4411 Ad-PR Campaigns |
|
Elective: ADV 4300 Media Planning OR Elective: ADV 4103 Radio-TV Advertising |
|
| Elective: ADV or PUR 4941: Internship | Elective: ADV or PUR 4941: Internship |
The Ad-PR program requires 33 hours of coursework (beginning catalog year '09) or 39 hours of coursework (beginning catalog year 10). You can see the current list of courses in the template provided in this hotsheet (see Coursework: the 80/65 rule) and on the Web site: http://www.catalog.sdes.ucf.edu/current/degree_programs/advertising_public_relations/ In addition to the classes listed in the catalog, we offer some electives.
Catalog Year 09:
Electives (None required, consult with your advisor to determine if you have room in your schedule to take electives)
Catalog Year 10-forward:
Electives (Complete a minimum of 12 hours):
- Electives (Complete a minimum of 12 hours)
- PUR 4801 PR Case Studies
- PUR 4110C PR Publications
- ADV 4103 R-TV Advertising
- ADV 4300 Media Planning
- JOU 4700 Journalism Ethics
- PUR 4400 Crisis Communication
- COM 3100 Business and Professional Communication
- ADV 4941 or PUR 4941 Internship (Please note, one internship is required in the major. Only the second internship would count as an elective.)
Notes: COM 3311 Communication Research Methods has a statistics pre-requisite that will prevent you from registering yourself for the course. If you want this class and don't have the stats pre-requisite, see Jane Ingalls (407 823-5688, jingalls@mail.ucf.edu) in NSC 143 office and she will register you for it.
MMC 3200Mass Comm Law has two pre-requisites that most Ad-PR majors do not take as part of the General Education program. If you don't have the stats pre-requisite, see Jane Ingalls (407 823-5688, jingalls@mail.ucf.edu) in NSC 143 and she'll register you.
PUR 4110C has a pre-requisite of PUR 3100 and requires a purchase of the Adobe Creative Suite (Design Basic or Design Premium) software, available from the UCF Computer Store for $199 to $299.
